This week we celebrate the heritage of minnow and our classics collection of signature staples. In our newest (and long overdue) minnow mama interview, see where the idea for minnow sparked from our founder, Morgan. Plus see what she carries in her beach bag and the best business advice she’s received!
Where did the idea for minnow spark?
When my first son was 14 months old, I was consulting at the time and decided to take advantage of the flexible work scenario. We embarked on a home exchange in London. While there, we took a weekender to the Amalfi Coast. Before our travel, I searched London (a city with a large children’s clothing offering) in mid-July for boy’s swim options, yet I was disappointed with the assortment. I just wanted clean, simple with a great fit. It got me thinking about where I had found my son’s swim options back home, and how it always felt like this “find”, either I would buy the shorts way too small for him or find a vintage pair off Etsy so they would hit above his knee. Because knee dimples are meant to be seen! So when I got home from our house swap, I went to work on the first style, the minnow boardies for my little muse.
What are you beach bag essentials?
- Morgan's Beach Bag: Minnow Family Tote
- Morgan's Swimsuit: Minnow Women's Red Gingham Ruffle One Piece
- Morgan's Hat: Minnow Meadow Hat
- Morgan's Sunglasses: Eldridge Honey Gold Sunglasses
- Theo's Swimsuit: Minnow Boys Navy Boardie with Side Binding
- Georgia's Swimsuit: Minnow Girls Navy Ruffle Collar One Piece
- Julian's Swimsuit: Minnow Infant Powder Blue Stripe Boardie
- Joel's Swimsuit: Saturdays NYC Ennis Board Short
- Sunscreen: Supergoop Play Sunscreen
- Beach Towels: Minnow Stripe Beach Towel, Blue
Where do you find your style inspo from for yourself and your littles?
I love classic style mixed with fresh elements. I feel most me in a dress. Preferably a sun dress!
My husband Joel. We’re pretty 50/50 these days on kids and work. (...Not that anyone is keeping score ;)). This wasn’t always our role arrangement, but we’ve found a spot where we both are comfortable and happy. As the seasons of life change so might your roles. We just try to be flexible and supportive of each other’s work and evaluate what our family needs at the moment.
So proud and grateful for our talented + hardworking minnow team. I’m so grateful for their dedication, care for the brand and thoughtfulness in their work. Having a third baby this year during the pandemic, I’ve leaned on them all more than ever.
Also our neighbors, the southern hospitality is real. And our sweet + active nanny. We don’t have any family in Charleston, so we’re grateful she loves our kids + feels like family.
What has kept you going thru the ups and downs of this year?
Nobody wanted this year, but if looking at the glass half full - I do like a challenge, I think it pushes creativity out of us all. One of my business advisors told me " opportunity exists when fear is present" this is a time to do a lot of new testing for the business, and push ourselves (because we have to) out of our comfort zones to do new things.
What's next for minnow?!