News

a very minnow easter basket

we're rounding up sunshine this easter! shop our curated easter basket selection for the littles!  1. white sabrina easter basket  2. boys peri blue brief   3. i'm a little rabbit book  4. mint fins  5. supergoop unseen s...

sister's easter gift guide

your girl's easter gift guide is here! our favorite easter tradition includes new minnow suits for the spring season. shop the many treasures the easter bunny will be leaving behind for our littles this year! 1. girls bo...

brother's easter gift guide

the easter countdown begins and we have just the picks to make your easter baskets bloom for your handsome bunnies. shop now! 1. green check bunny robe  2. seagrass easter basket   3. unisex peri blue rashguard  4. boys g...

happy international women's day!

happy international women's day! in honor of international women's day, we've rounded up some of our favorite female founders to ask who inspires them, advice for the next generation of females, and of course their minnow ...

minnow mama : dana avidan cohn

meet our newest minnow mama dana avidan cohn , executive style director at popsugar and mama of three! we can’t deny our love for dana’s style, especially when it comes to dressing her littles. read our interview below fo...

Galentines Style Guide

round up your besties for an extra sweet galentines playdate with our top february picks we can't stop swooning over!  1. sienna hat, pink   2. happy heart day valentine's card  3. pink heart pajamas  4. pink linen teddy...

destination: anywhere warm!

our forecast is chock full of sunshine. see the places (& minnow suits) we hope to be checking off our bucket list in the new year! rosewood baha mar, bahamas  + shell pink smocked one piece le sereno hotel, st. b...

style guide : mama + mini apres swim

we've got you covered in these post dip looks for mama + minis! shop now!  1. women's tulip rashguard one piece  2. pink trimmed linen shorts  3. hazel leather sandals   4. pearl daisy hoop earrings 5. illesteva sunglasse...