brand marketing coordinator

reports to: VP of Brand Marketing

direct reports: N/A

location: Charleston, SC (Hybrid, 3 days in office)

company overview

minnow is a founder-led, fast growing direct-to-consumer ("DTC") family lifestyle brand dedicated to creating quality products and inspiring special family experiences. Founded in 2016, our team is based in Charleston, SC. The company has focused on inspiring and encouraging family experience through classic and high-quality swim, and has recently expanded into additional children's, women's and men's categories. 

position overview

This position will act as a cross-functional brand marketing coordinator with a thread across Social Media, PR, Influencer and Brand Marketing. This role will also work in tandem with the VP of Brand Marketing as a secondary POC for all activity for minnow across Press/Edit + VIP/Influencer organic placement as well as all strategic brand partnerships + event/experiential brand activations.

key responsibilities: 

social media: 

  • Develop and execute channel-specific social media strategies across all brand owned and operated platforms + channels
  • Manage daily content calendar from concept to execution, planning channel-specific and brand-enhancing content across marketing channels
  • Maintain knowledge of social media best practices and trends across channels, with an eye on competitors, emerging channels and tactics
  • Under direction of VP of Brand Marketing + cross-functional teams, create a strategy and plan for new product launches, promotions, and collaborations, across channels that drive new customer acquisition and engagement
  • Work cross-functionally with our in house creative team on concept development, storytelling and production of engaging photo, video, and written content
  • Report on insights and performance, proactively making recommendations, updates and improvements based on findings

influencer + affiliate influencer strategy:

  • Works in tandem with the VP of Brand Marketing to guide the overall approach and the types of influencers that we work with to continue to infiltrate a new demographic and consumer base across key KPI’s: Awareness, Consideration & Conversion 
  • Connect the minnow brand to the most influential and aesthetically aligned/synergistic social media personalities to drive measurable business impact & brand consideration through influencer affiliate marketing channels + organic social promotion
  • In collaboration with the brand marketing team, guides the creative direction and product selection for phase campaigns + seasonal collection launches + evergreen/always-on product seeding 
  • Manages the scope, builds strong relationships with micro and mid-tier influencers and target creators for organic UGC content usage 
  • Work closely with marketing teams across brand creative + performance teams on timed execution in order to promote minnow product and delivery so there is a cohesive campaign alignment with internal strategy

brand activations + marketing events: 

  • Experiential Calendaring and Management:
    • Assist the VP of Brand Marketing to ensure end-to-end management of all experiential marketing projects, including ideation, planning, execution, and post-event recaps.
  • Event Logistics:
    • Assist the VP of Brand Marketing to manage the logistical aspects of experiential marketing events; including partners, venues, production, vendors, and on-site coordination to ensure flawless execution.
    • Assist to organize all aspects of experiential activations, including ROS and production elements, while ensuring efficient allocation of resources and cost saving measures are met.
  • Project Performance & Reporting:
    • Under direction of VP of Brand Marketing, collaborate to define and report upon key performance indicators (KPIs) for experiential marketing activations + events.
    • Conduct thorough post-event recaps to measure success and identify areas for improvement.
  • Innovation and Creativity:
    • Stay updated on industry trends, and inspiring experiential marketing moments to continuously innovate and enhance the effectiveness of our projects while maintaining brand ethos and aesthetic

    candidate profile 

    • Bachelor's Degree required
    • 1-3 years experience in a challenging work environment
    • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and working knowledge of ShopMy,, DashHudson, Planoly, Tribe Dynamics or similar social media tools.
    • Active social media user with robust working knowledge of all notable social platforms (Instagram, TikTok, Facebook, Pinterest, Twitter) and a curiosity for emerging trends in the space.
    • Able to work outside normal business hours for events and adapt to fast-paced nature

    we’d love to see:

    • Enthusiastic work ethic and drive to succeed
    • Strong communication and collaboration capabilities
    • Ability to organize, prioritize and multitask effectively
    • Thrive in a fast paced on-time deliverable environment
    • Demonstrates accuracy and attention to detail
    • Creative and proactive communication skills

    benefits: 

    • 3+ weeks PTO Plan (PLUS 2 Bonus weeks off in July + December 'minnow-cations) Total of 5 weeks 
    • Hybrid, 3 days in office + 2 remote
    • Medical, dental, + vision insurance 
    • Generous Employee Discount + Complimentary Product