director of brand marketing

reports to: Creative Director

direct Reports: 2 (Social/Influencer Manager, Graphic Designer)

location: Charleston, SC (Hybrid, 3 days in office)

company overview

minnow is a founder-led, fast growing direct-to-consumer ("DTC") family lifestyle brand dedicated to creating quality products and inspiring special family experiences. Founded in 2016, our team is based in Charleston, SC. The company has focused on inspiring and encouraging family experience through classic and high-quality swim, and has recently expanded into additional children's, women's and men's categories. 

position overview

The brand marketing director oversees the brand planning process by leading ideation, development, execution, and measurement of quarterly 360 brand marketing campaigns driven by business goals, customer insights, and category needs.

This role manages the brand marketing and creative campaign budgets, working closely with the Finance team to track spending and ensure sales targets are met.

performance

  • Maintain brand consistency across all channels through execution of a cohesive and complimentary GTM strategy to support the overall marketing strategy.
  • Own and maintain the brand marketing calendar alongside on-going communication to drive progress toward key dates.
  • Oversee PR agency + consult on and guide brand right Influencer programming.
  • Work with the DTC Ecom team to strategize storytelling and marketing messages from halo to supporting stories.
  • Plan key retail marketing sell-in and in-store tools to support wholesale sales team and key retailers.
  • Oversee Brand Partnerships through collaborations, events, activations + pop-ups
  • Manage Photo shoot Calendar + Creative Ops execution

    candidate profile 

    This candidate should have 7-10 years of strategic direct-to-consumer marketing experience, including hands-on management and experience growing new brands.

    • Bachelor's degree or equivalent work experience required 
    • DTC experience preferred 
    • Excellent written, verbal, interpersonal and presentation skills.
    • Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
    • Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; willing to get hands dirty and personally drive projects and timelines.
    • Demonstrated ability to build and foster a dynamic, team-orientated, results-driven environment.
    • Clear, collaborative communicator; ability to streamline and share information for various audiences.
    • Growth- oriented, ability to prioritize among shifting priorities, enjoy working in a fast-paced and ever-changing environment.
    • Enthusiastic, energetic exhibiting the qualities of an inspiring leader.
    • Resilient; admits mistakes, moves quickly to course correct.
    • Experience in an entrepreneurial environment. Motivated by big challenges, not intimidated by large entrenched competitors. Acts like an owner rather than an employee.
    • Exemplifies and articulates the minnow values: values the role of connecting families.

    benefits: 

    • 3+ weeks PTO Plan (PLUS 2 Bonus weeks off in July + December 'minnow-cations) Total of 5 weeks 
    • Hybrid, 3 days in office + 2 remote
    • Medical, dental, + vision insurance 
    • Generous Employee Discount + Complimentary Product