brand marketing manager

location: charleston, sc (hybrid)
department: marketing

At minnow, we are looking for a highly motivated go-getter to oversee our brand marketing and social media efforts. The ideal candidate is a creative and clever marketer with a proven history of utilizing data and insights to drive strategy, communication and creativity. You will lead and develop integrated campaigns to increase brand awareness and strengthen brand in addition to driving content and social strategy across platforms. You will plan launch campaigns involving earned media coverage, events, influencer activations, among other initiatives. You can take a project from concept to execution, with the ability to work cross functionally across the organization both at a tactical and strategic level. This role reports to the VP of Marketing and collaborates with performance marketing, creative, merchandising, and commerce to create innovative campaigns.

 specific duties / responsibilities:

  • Develop and execute channel-specific social media strategies across social platforms
  • Manage daily content calendar from concept to execution, planning channel-specific and brand-enhancing content across marketing channels
  • Maintain knowledge of social media best practices and trends across channels, with an eye on competitors, emerging channels and tactics
  • Create integrated marketing strategy and plan for new product launches, promotions, and collaborations, across channels that drive new customer acquisition and engagement
  • Work cross-functionally with our in house creative team on concept development, storytelling and production of engaging photo, video, and written content
  • Conceptualize the brand voice and vision and how it resonates across channels
  • Work with buyer/planner to develop strategies that support key sales objectives
  • Report on insights and performance, proactively making recommendations, updates and improvements based on findings
  • Identify and build relationships with digital content partners, creators and tastemakers
  • Manage a Social Media Coordinator who will assist with the administration and execution of social media, content creation, influencer campaigns, reporting and more.

 

skills & qualifications::

  • creative, but also lean into data and performance metrics to help guide decisions
  • excited interest in consumer brands and social media
  • very familiar w/ Instagram, Facebook, Pinterest, TikTok, and more
  • can strategize and brainstorm, but not afraid to jump in and execute
  • positive, no ego attitude
  • flexible, and thrive in a fast paced environment
  • excel at deadlines and communication skills
  • organized and detail oriented
  • Bachelor’s Degree and 5+ years of experience in brand marketing, content marketing or social media management

 

about minnow:

  • unlimited vacation policy and bonus time off
  • generous employee discount and gifted product
  • hybrid role, in office + remote option
  • Benefits - Medical, Dental, Vision
  • Occasional travel may be required

  

email your resume + cover letter to jobs@minnowswim.com

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