minnow is a contemporary children’s swimwear label and resort brand that embraces clean lines, simple details and crisp seaside breezes. Timeless yet modern, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.
behind the brand
minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children.
with the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production—and minnow was born.